Their organizational capacity helps to manage ticketing and other factors that come into play in organizing a festival. to incorporate the statistic into your presentation at any time. and displayed without charge by all commercial and Benefits like enjoyment and pleasure were gained from attendance, also well-being and getting energy for everyday challenges through social festival experiences (see also Meretse et al., 2016). Packer, J. and Ballantyne, J. Future of the arts festivals: do the views of managers and attendees match? Manthiou, A., Lee, S., Tang, L. and Chiang, L. (2014), The experience economy approach to festival marketing: vivid memory and attendee loyalty, Journal of Services Marketing, Vol. and Barroso, J. Each year, the company offers a Festival Passport that gives audiences access to more than 100 festivals starting at $999. 2, pp. 2, pp. 208-224. ), Tiina female, 27 years, boyfriend (not living together), Live music, making music, amateur theatre, nature activities, event surfing, Analytical, independent festival visitor and active volunteer worker in festivals, Live music, regular at a local bar, (theatre), Adventurous, social festivalgoer, lots of extempore participation, wants to visit at least one new festival a year, Changed friends to younger ones as the older friends did not attend festivals anymore; regularly visits festivals abroad, Seppo male, 41, wife and a 16-year-old son, If any free time left: live music, theatre, museum, city holidays, Works in the music industry; started his career as a festival volunteer; visits festivals abroad as part of his work, Live music, exercise, (food and beer festivals, theatre, films, classical music), New festivals: bands Familiar festivals: entirety, Writes articles on festivals and other live music gigs for a fanzine; gets accreditation in 75% of the attended festivals; attends several festivals abroad each year and has acquaintances around Europe whom she meets only at festivals, Live music, bars, floorball, food and drink festivals, Enjoys camping at festivals; divides festivals into home and travel festivals; attends festivals abroad every second year, Live music, reading, exercise, book and music fairs, Follows her favourite artists; front row fan who dances a lot, Nina female, 35, in a relationship (spouse does not attend festivals), Live music, exercise, spending time with friends, (theatre, films), Attends festivals where favourite artists perform; stays in the front row taking photos, Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, songs, and albums to my friends, I usually listen to music, concentrating and burying myself in it, Making and playing music is one of the most important things in my life, Music often creates strong emotions in me, I usually listen to music with friends, acquaintances and like-minded people. The "Big Day Out" music festival, for instance, was attended by more than 300,000 . Music festival attendance might also be a vehicle for various types of fandom developing one's self-image and offering a shared in-group identity. [3] Attendance at the 2019 event, which took place Aug. 1-11 was 1,226,000, topping the previous record of 1,196,000 set in 2017. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. De Groot, M. and Robinson, T. (2008), Sport fan attachment and the Psychological Continuum Model: a case study of an Australian football league fan, Leisure / Loisir, Vol. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. We aim to compare features of career development and fandom in frequent music festival attendance since the concepts are clearly intertwined (Figure 1) in motives and practices. The main limitation of the study was the voluntary response sample used for the survey. Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. According to our findings, frequent festivalgoers are aware of the importance of their practices for festivals. Getz, D. and McConnell, A. Jay Sweet, who heads the Newport Folk and Jazz Festivals, tells TIME the folk festival has managed to last so long by just focusing on itself. Where recent attempts to revive Woodstock have failed, Newport has continued in the spirit of bringing people together in a communal sense, Sweet says. Patterson, I., Getz, D. and Gubb, K. (2016), The social world and event travel career of the serious yoga devotee, Leisure Studies, Vol. I never bothered to count but I attend several hundred gigs a year. They were ready and willing to invest in festivals as an essential part of their lifestyle. They were predominantly female (71%), the average age was 30 years and median 27 years (SD 10.44). Some fans travel long distances to see their idol in concerts and festivals (Henry and Caldwell, 2007), and many music festival front row attendees are fans of the performing artist. 52 No. The principal part of both fandom and event career is motivation. As a Premium user you get access to the detailed source references and background information about this statistic. There is an interesting implication chain: skills and knowledge developmentappropriate behaviorsocial practicesmodified motivesfrequent festival attendance. You only have access to basic statistics. Leisure career studies, on the other hand, concentrate heavily on sports events (Buning and Gibson, 2015; Getz and Patterson, 2013) as if career development in a hobby would require a measurable activity. Strategically, frequent festivalgoers should be considered as crucial stakeholders, who might mobilize the co-creation of a sense of community or festival brand. The average number of festivals they attended in a year was 2. Social practices in festivals include not only social interactions but also collective actions like dancing and singing along. Secondly, before and after the festival, frequent festivalgoers as festival fans could be engaged in the production as messengers who can take a role as influencers by sharing the festival's message and vision of consuming the festival experience for a wider audience and newcomers (Luonila et al., 2016, p. 477; see also Suomi et al., 2020). His Neighbors Sued Him, The Secret History of the Shadow Campaign That Saved the 2020 Election. (Statista) 8. Klaic, D. (2014), Festivals in Focus: Contemporary European Case-Studies and Perspectives, Goodfellow, Oxford. 19 No. Attendance at music concerts and festivals in the United Kingdom (UK) increased slightly in 2019 to reach just under 34 million. According to the CDC, 2.6 million Americans died in . 296-313. Prentice, R. and Andersen, V. (2003), Festival as creative destination, Annals of Tourism Research, Vol. With these demand dynamics, in 2019 we delivered growth in concerts revenue of 8%. 38 No. In, Statista. Mean number of attendances in big and small concerts per year per festival visitor type, Background information of web survey respondents (N=3,322), Relationship with music: MannWhitney U-test. Motivation changed with expertise: for instance, festival fans wanted to maintain the aspect of novelty (Getz, 2007; Getz and Andersson, 2020) by visiting new festivals in different locations. Pearce, P.L. 4, pp. Interviewees pointed out that they might attend a festival alone since they knew that there were friends and acquaintances they met only at the festival in question: There are acquaintances all around Europe. Highlights of Live Nation's fourth quarter and full. Magazines, Dolly Parton at the Newport Folk Festival, Or create a free account to access more articles, How Music Festivals Became a Massive Business in the 50 Years Since Woodstock. trailer <]/Prev 281698>> startxref 0 %%EOF 145 0 obj <>stream The features and practices of festival fandom and career development were studied using a qualitative approach with interview data. 1, pp. 0000002158 00000 n On the business side, music festivals have become more streamlined and shaped by the advent of big music promoters over the last decade. Integrating quantitative and qualitative research: how is it done? Knowledge acquisition and accumulation are typical for fandom as often the strength of fandom is tested by the level of knowledge about the fan interest (Sinclair and Dolan, 2015). Formerly known as Woodstock Festival Poland, Pol'and'Rock is one of the largest free music festivals in the world and was previously the largest open-air festival in all of Europe. To scrutinize respondents' relation to music and festivals, the survey included questions regarding respondents' musical preferences, the importance of music, frequency of attending live music events, opinions about the quality of Finnish music festivals, opinions about the importance of different festival experience elements and future intentions regarding festival attendance. 4, pp. 0000010543 00000 n Quantitative analysis was used to describe the characteristics of frequent festivalgoers compared to casual ones, as well as to define their relationship with music. These are, on the other hand, core constituents of social sustainability as defined by Quinn and Wilks (2016) and Rihova et al. The idea was based on Maslow's (1954) hierarchy of needs, stating that as travel experience accumulates, the higher order needs become involved. There was a statistically significant, strong positive correlation between them (rs=0.380, p=0.000). 32 No. (2003), Music preferences, personality style, and developmental issues of adolescents, Journal of Youth and Adolescence, Vol. Furthermore, Finns' attitudes, tastes and perceptions of festivals have not changed much along the years (see the report on the longitudinal Finnish Festival Barometer research in 20142018, Kinnunen et al., 2019b), except 2020 when the COVID-19 pandemic caused the cancellation of summer festivals. Yes, Statista allows the easy integration of many infographics on other websites. Need infographics, animated videos, presentations, data research or social media charts? . Fandom is both personal and collective (Duffett, 2014). LiveFIN (2020), Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], 11 December, available at: https://www.livefin.fi/festivaalibarometri2020/ (accessed 5 January 2021). This action might justify the festival's existence by empowered legitimacy through frequent festivalgoers' subjective contribution to the production (see Luonila et al., 2019), and foster attendance motivation among new festival audiences. and Fouts, G.T. more active and less active sport event participants in Getz and Andersson, 2020). Kinnunen et al., 2020). 3, pp. Furthermore, the practices related to frequent festival attendance might change over time. 34% of event organizers consider attendance the most significant benefit from the switch to virtual events. Chart. THE VALUE OF EVENTS. to incorporate the statistic into your presentation at any time. Photo Credit: Carlos Alfonso One week following the. Accessed March 01, 2023. https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/, Elevent. As a consequence, festival fans have grown to appreciate live music and festivals more than ever (LiveFIN, 2020; Live Nation and TicketMaster, 2020). 35 No. This consideration implies that organisers could benefit from frequent festivalgoers' expertise and willingness to participate in the festival's development practices both in marketing and management. The highest attendance rates were at Cinemas and drive-ins (66.8%), Live music concerts and performances (38.2%) and Libraries and archives (30.9%). Jones, A. Cole, S.T. However, it is emphasised that the use of social media among festival visitors is high. Quinn, B. and Wilks, L. (2016), Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Vol. 163-173. Then you can access your favorite statistics via the star in the header. Gardner, R.O. 131 0 obj <> endobj xref 2, pp. Live music attendees (including popular and classical music) are 23% more likely to report very good or excellent health. Accessed March 01, 2023. https://www.statista.com/statistics/1101275/largest-uk-music-festivals/, Statista. Jul 2019. The ideal entry-level account for individual users. 1, pp. Feel free to contact us anytime using our contact form or visit our FAQ page. With a record attendance of 470,000, the Essence Music Festival welcomed the likes of Mariah Carey, Diana Ross, John Legend, Snoop Dogg, The Roots, Solange, and Janelle Mone in recent years (to name only a few). Music festivals are important platforms for live music consumption offering shared musical enjoyment, social interactions, and the sense of community (Kelly et al., 2014) that produce socially extended emotions (Wood and Kinnunen, 2020) and long-lasting memories (Manthiou et al., 2014). "Share of attendees at selected leading festivals and events in Canada as of December 2019." Patience, on the other hand, was needed since festival attendance involved lots of queuing and waiting. The difference was statistically significant (2=8.77, p=0.003). However, there were approximately 50,000 individuals participating in the festival since the same people attended the festival for several days. They both contain the aspect of communality: a strong sense of being a member in a like-minded community. Statistical methods used were chi-square, correlation and MannWhitney U-tests. Pitts, S.E. You only have access to basic statistics. Kinnunen, M., Luonila, M. and Honkanen, A. Currently, you are using a shared account. Its essentially kind of drowned out in many ways because everybody is picking up on this concept. 2019. 323-333. Coronavirus impact on live music in the UK, Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Then you can access your favorite statistics via the star in the header. The aspect of combining fandom and career development has been studied in the framework of serious leisure in football fandom (Jones, 2000) and rock n roll fanatics' festival participation (Mackellar, 2009), but according to our knowledge not in the context of music festivals in general. Frequent festivalgoers socialised at festivals, but not only with friends since they also made new friends at festivals, as Pekka illustrated: We got acquainted in Denmark [Roskilde Festival] with four Finnish girls: It was awfully crowded there and they didnt find any place to camp. Here, its, Have you been to Coachella? In the United Kingdom, its, Have you been to Glastonbury? Chirinos says. Smith, W.G. Please do not hesitate to contact me. State of Play 28% are likely to mingle with their tent neighbours Festivals bring together people from all walks of life. (2015) suggest that event attendees experience a sense of kinship and belonging that goes well beyond the scope of the event, and can propel them on an event career (p. 79). Maslow, A.H. (1954), Motivation and Personality, Harper & Row, New York, NY. : A Record-Linkage Analysis of University Faculty Online Survey Response Behavior, San Jos State University, San Jos, CA. See Figure 2 for concert attendances per attendee type. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Sziget Festival Record attendance: 565,000 non-commercial websites. Kinnunen, M. and Haahti, A. Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. 1, pp. You need a Statista Account for unlimited access. Can I integrate infographics into my blog or website? This means that frequent attendees understand how important it is for the overall festival experience that they contribute to the festival atmosphere. Festivals are a suitable environment for bonding and spending quality time with friends and family, as everyday routines are left behind. 4 SXSW 2019 EVENT STATISTICS REV9.10.19 MUSIC FESTIVAL OVERALL. The most important theoretical contribution is that according to our findings in frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. 131 15 270-283. 30 No. Juxtaposing these concepts in the context of frequent music festival attendance helps understanding an important festival audience segment that is valuable for the festival atmosphere (Kim, 2004; Prentice and Andersen, 2003), and music tourism in general (Bolderman and Reijnders, 2017; Lashua et al., 2014). Because listening to music has become practically free (or subscription-based), the access is unprecedentedand makes live music that much more special, according to Chirinos. Funk, D.C. and James, J. Summerfests 2019 roster included Lionel Richie, The Killers, Jennifer Lopez, Billie Eilish, Lil Wayne, Snoop Dogg and The Nationala diverse enough group that does not rely on one genre or type of artist. 22 No. Festivarian code (Gardner, 2004), a positive state of mind and respect for other participants, facilitates communality and everyone's enjoyment at the event. A non-profit, Newports proceeds are sent to the Newport Festivals Foundation and to charity. 64-83. Lamont, M., Kennelly, M. and Wilson, E. (2012), Competing priorities as constraints in event travel careers, Tourism Management, Vol. March 3, 2020. Getz and Andersson (2010, 2020) argued that progress in an event career is first and foremost dependent on the level of involvement. Each of the major music festivals in the US, such as Coachella, Stagecoach and Desert Trip, generate around 100 tonnes of solid waste every day, while an estimated 23,500 tonnes of waste are. Dr Mervi Luonila (DMus in Arts Management) works as Senior Researcher in the Center for Cultural Policy Research, Cupore.